Methodology

A Note on Our Methodology

Our methodology for building LeafLink List included reviewing products, brands, and retailers that were live on LeafLink in 2020. For all quantitative categories, we looked at data from January 1st, 2020 to September 1st, 2020.

  • The Best Seller categories represent the most popular products and brands on the platform in 2020. This year, we broke Top Brands into two subcategories (Enterprise and Emerging Businesses) based on the size of operations.
     

  • The Top Retailers category looked at retailer order volume over the course of the past year.
     

  • The retailer Market Influencer, Taste Tester, and Best Purchase Variety categories incorporated order volume, data on products ordered, and sample request data.
     

  • Winners of the Best Branding & Advertising and Industry Innovators (brands and retailers) categories were selected by an internal nomination and voting process.
     

  • Best Customer Service winners are brands with superior order fulfillment and customer service on LeafLink’s platform.
     

  • Community Favorites (brands and retailers) and Leaders in Social Responsibility were nominated by brands and retailers in the LeafLink community, and then selected by an internal voting process.

Looking for more cannabis industry data? Get in touch with the LeafLink Insights team here.